HBO

THE BRIEF

Create PR buzz and celebrate the launch of House of the Dragon Season 1 with die hard Game of Thrones fans and media.

MY RESPONSIBILITIES

Creative:

Ideate PR activation
Develop branded audience activities (Fortune teller, Postcards from Westeros photobooth, themed dining)
Oversee the physical production of activation assets

OUTCOME

Successful PR launch at SM Mall of Asia of over 100 invited media with earned and paid media exposure