Hi! I'm Cathy, a Senior Strategist at Eight Inc.
OWNDAYS
Brand & Retail Transformation
Japan & Singapore
THE BRIEF
Transform and revitalise the OWNDAYS brand and customer experience for market leadership in APAC markets.
MY RESPONSIBILITIES
Research:
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Design, conduct and synthesise stakeholder interviews with OWNDAYS C-Suite to understand the current landscape and future vision.
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Design, conduct and synthesise stakeholder Visioning and Experience workshop for the brand's future.
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Design, conduct and synthesise qualitative and quantitative customer study across Japan, Thailand, Taiwan and Singapore.
Strategy
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Create opportunity areas for the future of the brand
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Present and collaborate with client on the new brand strategy
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Create customer personas and customer journey maps to shape the new retail experience
Design
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Brief, oversee and guide Design teams (Environment, Digital & Branding) on the new OWNDAYS strategy
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Design new customer facing staff roles and responsibilities to elevate the in-store experience
WORK EXCERPTS
OUTCOME
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New store designs currently being piloted in Singapore & Japan
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New branding progressively rolled out across OWNDAYS channels