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Hi! I'm Cathy, a Senior Strategist at Eight Inc.
Samsung
Infinite Experience
2019
Australia
THE BRIEF
Design and build a branded and premium experience framework that brings to life Samsung IM Brand objectives with an immersive product experience at the heart to launch Samsung products throughout the year.
Key responsibilities:
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Research
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Content Strategy
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Ideate & execute Instagram activations
Recognition:
Campaign Brief
The Work 2020 Gallery
Mumbrella
Best Use Of Experiential Marketing (Shortlist)
Australian Event Awards
Best Achievement in Design, Look or Theming (Finalists)
Best Technical Achievement or Innovation (Finalists)
Transform Awards
Best Brand Experience (Gold)
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